What is Banking as a Service BaaS?

In fact, according to a recent report, the global BaaS market was valued at $2.41 billion in 2020 and is projected to reach $11.34 billion by 2030. The role of open banking for embedders is still evolving, but it’s clear that it’s part of the roadmap toward making financial services accessible for everyone, wherever they need them. Newcomers offering Banking-as-a-Service and later embedded finance have helped take the hold on those services away from traditional banks.

Banking as a Service vs. Banking as a Platform

This also helps the bank secure a better position in today’s competitive financial market. Lastly, the system’s two-way flow of user data and information gives new insights into their customers’ buying and investing habits. If offered together, it would mean they could help embedders achieve those goals even more quickly and with greater customisation https://globalcloudteam.com/ than embedded finance can already enable by itself. With everything condensed down into one place and one integration, open banking and embedded finance can completely change the way embedders look at building financial products. Consumers could go in to collect information about their various bank accounts and see everything in one place.

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Normally traditional banks have been very poor in delivering quality online products and services. The BaaS model lets non-bank FinTech and other third-party providers embed financial services in their business model offerings. With the licensed bank or middleman FinTech software company as a BaaS provider, these partners use API integration to connect with a bank’s infrastructure system.

  • Your airline never really touches the customer’s money, it acts simply as an intermediary, meaning it is not burdened by any of the regulatory duties a bank has to fulfil.
  • However, banks that lack the time or expertise to invest in technological advancements stand to gain much from open banking and BaaS.
  • The best known BaaS’ fintechs providers in Brazil are Matera, Zoop, Dock, and S3 Bank.
  • BaaS is a model where licensed banks integrate their digital services directly into the products of non-banking businesses.
  • The infrastructure as a service layer provides basic infrastructure services through an IaaS provider.
  • In a matter of years, access to this level of information will become table stakes for digitally native customers — so banks that begin now will be ahead of the curve, and likely rewarded with high demand.

Banking as a Service providers are set up for success due to profits from the transaction fees they collect and the innovative solutions they create. Together, these factors enable non-financial companies to build new products using banking services such as deposits, money transfer, payments, currency exchange, lending, and more. An online marketplace allows its customers to create their own deposit accounts to use as an e-wallet. With the help of a BaaS solution, the marketplace offers unique online bank accounts for individual users. Application Programming Interfaces are the cornerstone of BaaS, allowing non-bank businesses to access the banking infrastructure and services of licensed banks.

Level of Functionality

Especially when specializing in one market rather than trying to cater to every segment. Get business insights on the latest tech innovations, market trends, and your competitors with data-driven research. For lenders looking to take advantage of the comprehensive functionality of banking as a service, a fintech partner like Skeps may be a great first step. Open banking makes the point at which the fintech ends and the banking information begins pretty clear. Consumers typically have to enter their banking information into whatever app they are using and specifically consent to any of the information it will access.

Banking as a Service vs. Banking as a Platform

Having become mandatory in January 2018, Open Banking consists of opening banks’ information systems. Customer data can thus be shared with third parties and financial service providers. Banking as a Service startups can provide greater financial inclusion banking as a service platform by making financial services more accessible to underbanked populations and small businesses. For use by aggregators, other banks, and non-financial businesses,providersmake their banking license, goods, operations, and/or technology available .

Banking as a Service vs. Banking as a Platform

Another form of digital banking model, often confused with BaaS, is open banking. In Brazil, BaaS is regulated by the Brazilian Central Bank within the rules of a Payment Institution. The best known BaaS’ fintechs providers in Brazil are Matera, Zoop, Dock, and S3 Bank.

Open banking is still fairly new and not everyone in the finance world has been quick to embrace it. But that’s changing, and regulation is the forcing function enabling its existence. Banks win because they increase customer satisfaction, simultaneously saving money on development and support. Also, according to Future Market Insights, the worldwide BaaS platform market is increasing at a CAGR of 15.7% and is predicted to reach $12.2 billion by 2031. Eliminating international barriers by making it easier and less expensive to accept payments from abroad. The digital transformation and mobile-first mindset that has blossomed in recent years have had a tremendous impact on BaaS.

Is Banking as a Service (BaaS) the same as Open Banking?

Access a full suite of deployment-ready banking products, including KYC services, algorithmic scoring, transactions, and even payment cards. By provisioning data to external partners, financial institutions can facilitate new, innovative customer-oriented products. A crucial step on the digital transformation roadmap, BaaS enables banks to reinvent themselves as assemblers of financial management solutions, designed to meet specific customer needs.

In the financial sector, BaaS platforms have emerged as a key part of open banking, where companies offer more financial transparency options by making their APIs available for third parties to develop new services. Fintechs and digital banks are challenging traditional banking institutions, but legacy banks can use BaaS to turn this potential threat into an opportunity. Open banking APIs allow separate applications—and even financial institutions and fintech vendors—to interact with each other and share information. With an API, the software from the bank communicates with the software from the fintech. That way, despite different software, the bank and the fintech share financial data securely, eliminating the need for duplicate entry and time-consuming manual processes.


Take, for example, a financial management app, that provides insights on consumer spends against their savings by accessing the user’s bank account. Such a platform is just an aggregator of information, enabled by a bank’s API, which is integrated into the platform’s application. This enables FinTech banks to compete directly with traditional banks by offering core-banking services without having to build all the products that would be needed. A fintech wants to launch a neobank based on a mobile application dedicated to year-olds. The fintech uses the services of a Bank as a Service to offer its customers an account with a debit card.

Banking as a Service vs. Banking as a Platform

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